KILLINGTON — The “Heart of the Green Mountains” could soon change.
With the town’s three welcome signs due for a resurfacing, Killington’s marketing and events department is polling residents and Killington/Pico Area Association members about changing the town’s slogan.
Town Manager Deborah Schwartz introduced the idea to the Select Board Tuesday, saying she’d run across the town’s slogan while researching the town before her appointment in March. While the slogan expressed a “pleasant sentiment,” Schwartz said, it might still be due for an update.
“It seems much more sedentary than (what) … Killington is aspiring to be as far as a four-season resort and year-round community,” she said.
Killington Marketing and Events Coordinator Amy Morrison told the board Schwartz’s timing had worked well, since the town was about to resurface all of its welcome signs.
“Especially with the World Cup coming in November, I think it’s very important to have our Welcome to Killington signs, you know, up to par and matching branding,” she said.
The town first adopted its current slogan in the 1990s after a community contest, Morrison said.
Select Board members approved Morrison’s suggestion to get community input with a two-week survey.
“There’s nothing wrong with ‘Heart of the Green Mountains’ — because we are the heart of the Green Mountains — but it doesn’t say anything about us or what we want to be,” Select Board Chairwoman Patty McGrath said.
A different slogan might be more likely to entice passing drivers to stop and take a look around, she said.
“I think it would be nice if we promoted ourselves more in that manner,” she said.
An online survey has gone out to residents via the town’s e-news service and the KPAA’s newsletter, and paper ballots are available at the town office and the Killington Welcome Center. The survey will close June 27.
It gives survey takers six options for slogans — the town’s current slogan, “Discover More,” “Something for Everyone,” “Discover the Heart of the Green Mountains,” “Elevate Your Experience,” “Your Adventure Starts Here” — and the chance to suggest their own.
lola.duffort
@rutlandherald.com
With the town’s three welcome signs due for a resurfacing, Killington’s marketing and events department is polling residents and Killington/Pico Area Association members about changing the town’s slogan.
Town Manager Deborah Schwartz introduced the idea to the Select Board Tuesday, saying she’d run across the town’s slogan while researching the town before her appointment in March. While the slogan expressed a “pleasant sentiment,” Schwartz said, it might still be due for an update.
“It seems much more sedentary than (what) … Killington is aspiring to be as far as a four-season resort and year-round community,” she said.
Killington Marketing and Events Coordinator Amy Morrison told the board Schwartz’s timing had worked well, since the town was about to resurface all of its welcome signs.
“Especially with the World Cup coming in November, I think it’s very important to have our Welcome to Killington signs, you know, up to par and matching branding,” she said.
The town first adopted its current slogan in the 1990s after a community contest, Morrison said.
Select Board members approved Morrison’s suggestion to get community input with a two-week survey.
“There’s nothing wrong with ‘Heart of the Green Mountains’ — because we are the heart of the Green Mountains — but it doesn’t say anything about us or what we want to be,” Select Board Chairwoman Patty McGrath said.
A different slogan might be more likely to entice passing drivers to stop and take a look around, she said.
“I think it would be nice if we promoted ourselves more in that manner,” she said.
An online survey has gone out to residents via the town’s e-news service and the KPAA’s newsletter, and paper ballots are available at the town office and the Killington Welcome Center. The survey will close June 27.
It gives survey takers six options for slogans — the town’s current slogan, “Discover More,” “Something for Everyone,” “Discover the Heart of the Green Mountains,” “Elevate Your Experience,” “Your Adventure Starts Here” — and the chance to suggest their own.
lola.duffort
@rutlandherald.com
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